SXJP Infusion Japan by JETRO

​SXSW 2026 Official Event - SXJP: Infusion Japan

​We’re excited to launch the very first-ever SXJP: Infusion Japan at SXSW 2026.

​Hosted by JETRO, this debut event brings together some of Japan’s most innovative startups with the creativity and culture that define modern Japan. Expect bold talks, great design, live music, sushi, sake, and plenty of swag — all in one immersive experience.

​Come be part of the first chapter and experience Japan at SXSW like never before.

​👉 Registration: https://luma.com/3gz34geu

​📅 Event Highlights

​March 13th, 2026

​🔹 11:00 – Check-in & Welcome
🔹 11:30–11:50 – Live acoustic performance by REJAY
https://www.instagram.com/rejay_rejay/
🔹 11:50–12:10 – Fireside with Takahiro Oki (Nippon Columbia) on Global Infusion of Japanese Music
https://www.linkedin.com/in/takayuki-oki-bb8697a5/
🔹 12:15–12:45 – Fireside with Peter Lewis, Chief Commercial Officer at SXSW, Cultural infusion from the eyes of SXSW (with FREE snack)
https://www.linkedin.com/in/peter-lewis-sxsw/
🔹 13:00–13:40 – Startup Pitch
🔹 13:45 – Lunch Session featuring “Aburi Sushi” (with FREE sushi)
https://www.aburioshisushi.com/
🔹 14:15–14:30 – Food-Tech Startup Pitch
🔹 14:30 – Traditional sake barrel–opening ceremony (with FREE sake tasting)