From Chaos to Clarity: Designing Future-Ready Marketing Cultures in the Age of AI
Webinar Summary
In an era where marketing moves faster than ever, leaders are facing a new kind of challenge; not just learning AI, but learning how to lead through it.
In this session, Amanda Jeffs, Founder & CEO of SHE IS AI, explores how marketers can move from overwhelm to clarity and design teams, systems, and cultures that thrive in an AI-driven world.
Drawing from real-world insights across global creative and technology ecosystems, Amanda shares how to overcome “AI Anxiety,” select tools with purpose, and build confidence and creativity in the face of constant change.
You’ll leave with practical frameworks for integrating AI into marketing strategy, content, and leadership - without losing the human spark that makes brands truly resonate.
About speaker
Amanda Jeffs is the Founder and CEO of SHE IS AI, a global platform empowering women, marketers, and creators to lead confidently in the age of artificial intelligence.
A marketing strategist turned AI educator, Amanda helps helps brands, founders, and creative leaders navigate the intersection of technology, storytelling, and human connection.
With over 15 years’ experience in Marketing spanning corporate, agency, startup and government and ecosystems across APEC,including years of mentoring, coaching and more, she has led go-to-market strategies, digital transformation projects, global business and marketing strategies and campaigns, and AI adoption initiatives and consulting globally.
Through her work at SHE IS AI, Amanda champions a new paradigm of marketing; one that balances data and empathy, automation and authenticity, speed and substance. She has built one of the world’s first and largest women-led AI ecosystems, connecting education, consulting, media, and innovation through a human-first, ethical AI lens.
Amanda’s thought leadership has influenced marketing communities, startups, and executives worldwide and she loves helping people move from chaos to clarity and navigate AI and the evolving world of work and believes the future of marketing isn’t just powered by AI, it’s led by people who know how to use it with purpose, creativity, and heart.
ABOUT AIMG APAC
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Welcome to AI Insiders, the exclusive virtual series hosted by the AI Marketers Guild now expanding to the Asia Pacific region for monthly catch-up on the latest technology and marketing trends in India, South-East Asia, Australia and NZ.
Designed to connect, inspire, and elevate professionals in the AI marketing landscape, our sessions feature thought-provoking discussions, unparalleled networking opportunities, and insights from an incredible line-up of guest speakers.
Marketers in the APAC region have built their own playbooks to cater to their unique consumer problems and needs, and AIMG APAC has been extended for us to share and collaborate in our unique marketing landscape.
AI is sweeping changes across organisations - affecting business operations, sales, marketing and customer excellence, and more often than not, marketers are seen as gatekeepers who test, build and scale. And at AIMG APAC, we aim to help marketers understand the applications of AI and deep-dive into strategic decision making and bringing in best practices of what works and doesn’t.
Why You Should Attend
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
Past AIMG APAC speakers:
David Berkowitz, Fractional CMO, AI Marketing Strategist - Founder of AIMG
Guneet Singh, Marketer at Google, Microsoft and Samsung: NotebookLM Masterclass
Gareth Rydon, Co-founder of Fri-yay: Generative AI tools you need for your business
Siok Siok Tan, Award-winning filmmaker, innovator and bestselling author or "AI for Humanity" discussing Discover Human-AI Symbiotic Intelligence (HASI)
Treasury Wine Estates - How Treasury Wine Estates is Transforming the Wine Industry with GenAI
Sidi Lemine - Founder of Jade Kite - Upgrading AI moderated qualitative research with AI Emotional Recognition
Martin Gents - 5 Top Agentic AI Use Cases for Marketing