The AI x Marketing Meetup #10
AI x Marketing Meetup: | Free Community Event
AI-Driven Activation: Shaping the Future of Marketing
Every marketing leader is asking the same question: How do we leverage AI to make smarter decisions—not just faster ones?
The speed of AI is so fast that learning by building is the best way. Hear directly from practitioners transforming theory into action.
No hype. No jargon. Just actionable frameworks to future-proof your strategy.
What's on the Agenda?
AI Activation: Amplifying Growth Leaders, Not Replacing Them
AI is reshaping how growth leaders drive activation—but the goal is augmentation, not replacement. Learn how to:
The problem Tandem solves: Christophe will outline how many software products become harder to use as they grow in power, leaving valuable features unused, onboarding complex, and support costs high.
Tandem’s unique “Do it with AI” approach: You'll discover how Tandem embeds an in-product AI agent that can complete tasks for users—like configuration, form-filling, or guided flows—right where users need it.
Impact on user engagement and business metrics: Christophe will share real metrics: for example, activation improved 10–20% at Aircall, Qonto directed over 100,000 users to paid features, and Tandem helps deflect support tickets while accelerating time-to-value.
Christophe Barre, Co-Founder, Tandem
AI Agents: Dust creates core building blocks for AI to connect your team’s knowledge and workflows.
At Dust, we live by “Dust for Dust”—everyone on the team uses our platform daily to make both our work and our product better.
Engineers rely on Dust agents for code reviews, debugging, documentation, and incident support. Sales uses Dust to prep calls, analyze deals, personalize outreach, and capture feature requests. Support turns customer feedback into insights that shape our roadmap.
By joining this Meetup, you’ll see firsthand how a team using their own product drives smarter workflows, faster decision-making, and real innovation—and learn practical ways to apply these ideas to your own work.
Gina Kabasakalis, Founding US GTM, Dust
The lovable for Email Marketing
Forget spending hours crafting emails, wrestling with templates, or managing complex automation flows. With Humanic, you can generate beautiful, personalized email campaigns with just a single prompt.
Here's what makes Humanic different:
✨ Prompt-first editing - Generate entire campaigns with one command
🤖 AI models optimized for email - Purpose-built for marketing content
⚡ Send instantly from your domain - No complex setup required
📊 Real-time analytics - Track every open, click, and conversion
Arjun Saksena, Founder & CEO, Humanic
Why Join?
✅ From AI-Curious to AI-Ready: Leave with clear strategies to implement AI now.
✅ Learn from Practitioners: No theory—just battle-tested workflows from top marketing leaders.
✅ Expand Your Network: Connect with founders, marketers, and operators solving the same challenges you are.
What’s Next?
This is Meetup #10 of the AI x Marketing Meetup series.
Stay tuned for future deep-dives into emerging AI tools and their real-world applications. 🚀