​Building technology that works is one challenge. Getting the market to buy it is another.

​Strong technology doesn't win the market alone.

​That is what this event is about.

​Google Startups for Sustainable Development and Cultivators will come together to unpack what it takes to bring climate, energy, and deep tech to market.

​What to expect

​Opening interview: Lessons from BreezoMeter’s climate tech exit to Google

​We'll open with BreezoMeter founders Emil Fisher and Ran Korber, looking back at the company’s path from early traction through a $30M Series C and acquisition by Google, including the commercial decisions and lessons that shaped the outcome.

​Selling to enterprises

​How to handle long buying cycles, multiple decision makers, procurement, and the conversations happening in rooms you are not in.

​Building a commercial story that lands

​How to turn technical complexity into a business case buyers and investors understand.

​Marketing in the era of AI

​How buyer behaviour and competition are changing, and where human judgement still matters.

​Finding product-market fit

​How to test assumptions, learn from customers, and identify where the strongest commercial opportunity sits.

​Who this is for

​Climate, energy and deep tech teams finding their first customers, entering new segments, or bringing new products to market.

​Capacity is limited. Register in advance.