Valuation secrets: Price your round to attract investors
This webinar is the first of a 3-part series from Focused For Business & SeedLegals: 'Price it, Pitch it, Close it: A funding bootcamp for pre-seed & seed founders'.
Raising your first (or next) round? This practical, no-BS series will help you:
Set a realistic valuation that investors respect
Get your investor documents and numbers in order
Find, secure and work with a lead investor so you can actually close the round
Across three live, interactive sessions, you’ll learn how investors really think, what they expect to see from you, and how to move from “we should raise” to “we’ve closed the round” – with the right documents, terms and SEIS/EIS in place.
In this webinar, learn how to set a valuation that reflects your progress, stands up to investor scrutiny and still supports your long-term ambitions.
You’ll learn how to:
Understand how risk underpins valuation – and how investors use it to decide what your company is worth
Link your progress to your price – explore how traction, product and team “shore up” your valuation
Use 3 practical valuation methods for early-stage businesses (and when to use each one)
See how investors offset risk in a deal – and how to negotiate from the front foot
Think like a VC and develop a valuation strategy that plays to your end game (future rounds, dilution and ownership)
Use practical tools to prepare and sanity-check your valuation
Hear how founders like you have negotiated their valuation and successfully closed their round.
Our hosts🎤
Hatty Fawcett of Focused For Business makes it faster and fairer for start-up founders to raise equity investment.
Hatty has worked in three startups, raised investment for her startup and also managed Kelly Hoppen’s investments when she was on the TV show “Dragons Den”.
Focused For Business run the Funding Accelerator programme which has raised over £38 million for its graduates, over £10 million of which was raised in the last 12 months.
Hatty’s was a finalist in the Great British Entrepreneur Awards, and has been recognised as Adviser of the Year twice by Enterprise Nation.
Adam Phillips
Funding Associate, SeedLegals
Adam is a fundraising associate who has spent the last 2.5 years at SeedLegals helping founders secure capital and scale. Specialising in S/EIS Tax Relief, Advance Subscription Agreements, and traditional Funding Rounds.
He helped close nearly 200 investment rounds, often involving investment amounts up to £3 million, from a wide network including Angels, VCs, Family Offices, and CVCs. Adam is focused on providing the practical guidance startups need to successfully go from pitch to close.
Stay tuned for the rest of the series: