Lunch & Learn: Building Healthcare Movements in the D2C Era
The most exciting healthcare brands today aren't just selling products—they're building movements. A successful D2C health company needs more than clinical efficacy or a great product; it needs a compelling market story, a real community, and a brand identity that consumers actually want to be part of.
Join us for an exclusive fireside with Esther Sedgwick, founder of The Carry, previously the Head of Marketing at Statsig, and marketing leader at Convoy and Microsoft & Jessica Greenwalt, founder and CEO of Nice Industries, previously Creative Director of Vayner3 (GaryVee's emerging tech consultancy), cofounder and CIO of CrowdMed (YC W13), to talk about how to win the direct to consumer market in healthcare.
You'll learn:
Go-to-market strategies built for digital-first health consumers
How to engineer community as your growth engine
Brand positioning that cuts through the noise
The unexpected places your most loyal customers come from
Whether you're launching your first health brand or scaling your next growth phase, this session unlocks the playbooks that winners use.
Esther Sedgwick is the Co-Founder & CEO of The Carry, creating female-first gear for strength, bone health, and longevity. Previously, she spent a decade at Microsoft launching products like Xbox, Surface, and Windows Phone, then led Marketing and GTM at Seattle startups. She also writes Mad Alice, a Substack on women’s hormone health. Esther champions the “everyday hybrid athlete” and believes muscle mass is preventative health.
The Carry
The Carry is the first weighted vest and rucking brand purpose-built for women. Walking while carrying weight is a fitness trend that’s growing rapidly and clinically proven to build muscle, improve bone density, and increase longevity. The Carry is building at the intersection of fitness, fashion, and preventative health—combining premium design with community to build products and experiences women love.
👩🏻💻 Jessica Greenwalt
Jessica Greenwalt is CEO of Nice Industries, the culture, tech, and entertainment platform mobilizing people to support important causes. Drawing on decades of experience influencing behavior for tech giants and as Creative Director at Vayner3, she turns attention into positive impact for social and environmental issues.
She’s earned spots on Inc. Magazine’s 10 Women to Watch in Tech, Nasdaq’s AAPI Entrepreneurs and Leaders to Watch, Tech.co's 50 Women in Tech Dominating Silicon Valley, Huffington Post's 6 Women Rocking Tech for Good, and Today’s Leading Women's Power 50.
💛 Nice Industries
Are you a community builder or hosting using events to support good causes? You should be on the invite-only platform exclusively for impact experiences, Nice Pass. Ask Jessica for an invite :)
About SeaHealthTech
This event is hosted by SeaHealthTech, the largest community-led healthtech organization in Seattle and the PNW. We believe the strongest innovation happens through genuine connection, shared learning, and meaningful partnerships.
Whether it's monthly happy hours, workshops, panel discussions, or larger industry events, SeaHealthTech brings together founders, investors, healthcare professionals, technologists, and anyone passionate about transforming health through technology. We're building an ecosystem where the best ideas emerge from the community itself.
Join us in shaping the future of healthtech in the Pacific Northwest.