Change My Mind

​Hosted by Rachel Bicha

It’s tough to find a place for nuanced discussions online, so why not create our own?

​You’ll bring some of the content assumptions and beliefs you’re pretty sure about, and we’ll pick a few to pressure-test as a group to see if they hold up, or if it’s time to change your mind. 

​Everyone will be asked to submit a belief or operating assumption you’re fairly confident about, but would be willing to change your mind about if someone made a good enough argument.

Ideally, this isn’t just a hot take, but something you’re genuinely on the fence about or something you regularly rely on that you’d be open to doing differently. 

​What things are you fairly sure about that impact your work, but that you could reasonably consider other options (given whatever factors might impact that?) 

​For example: 

• We’re not focusing on Reddit marketing because it doesn’t really seem possible for brands to do it well.

​• Executive thought leadership is overrated, we tried it and it didn’t go anywhere and was way too much effort.

​• Clicks aren’t worth measuring in a world of AEO / GEO

Submit your "change my mind" takes here ➡️ https://forms.gle/xxxn8VX1tcDNyFEx5