The New Creative Standard: Authenticity in the Age of AI

​AI has lowered the barrier to create — but it has also raised expectations.

​With an explosion of tools available, creators and brands are navigating a new reality: how to move faster, experiment boldly, and scale production without losing authenticity.

​Join Freepik and TikTok Symphony Creative Studio for a panel conversation exploring how today’s creators are actually leveraging AI in their workflows. From short-form video to visual asset generation and campaign production, we’ll unpack how creatives stitch tools together, where human vision leads, and how they maintain ownership in an AI-assisted process.

Panel Line-Up:
- Enrique Lopez - Community Lead @ Freepik [Moderator]
- Cole Lee - AI Content Creator @covacut
- Mandy Mao - Global Head of Product Marketing @ TikTok
- Paula Vivas - Head of Marketing @ Freepik

​In a landscape flooded with automation, what makes work stand out? How do creators develop a distinct voice when the tools are accessible to everyone? And what does authenticity mean when AI is part of the creative stack?

​This session offers real-world insight into the evolving relationship between creators, platforms, and brands — and the new creative standard emerging in the AI era.