Capturing Wildlife & Climate Storytelling at Scale with AI
Traditional film production is built on a "Waste Era" mindset: Heavy gear, large crews, and high-energy footprints. But for the climate-conscious founder, animal advocate, or solo marketer, this bloat is a barrier to both authenticity and sustainability.
Join award-winning documentary filmmaker and Chartered Marketer Alex Leonard for a technical, strategy-first workshop at The Lab. We are moving past "output" and toward Resource Sovereignty: the ability to capture professional-grade, high-ROI wildlife and climate content using minimal gear and maximum narrative intent.
The objective of the workshop is to empower marketing creators and founders to build a repeatable, low-waste content system that prioritizes radical honesty and technical efficiency over high-production bloat. The workshop will explore the idea of AI tools, how they can build repeatable systems, and AI and datacentre's roll on the environment.
The event, hosted by AL Media and Wishbone Animal Rights Lab/The Lab, is a workshop for solo creators, founders, and marketers who want a repeatable content system not another tool list.
Learn the non-negotiable tools every creator needs, how AI can accelerate your planning without replacing your voice, and a framework for turning raw ideas into polished video.
A NOTE ON THE SPACE
Wishbone Animal Rights Labs/The Lab | Vegutainment & Business Centre are cruelty-free venues. As a courtesy to the space, we kindly ask that you avoid wearing animal-derived materials (leather, fur, etc.) and refrain from bringing any animal-product food or beverages into the building. Plant-based snacks will be provided. Thanks for honouring the space.
DIRECTIONS
From St. Patrick Station (Line 1, University side) Exit at Dundas level → cross to north side → walk east on Dundas → past Centre Avenue → Wishbone is on your left, just before or right at Bay. 5–6 min · ~450m.
505 Dundas streetcar stops at Bay & Dundas — 30-second walk east from the stop.
Closest parking: Green P at City Hall (110 Queen W), Eaton Centre garage, or Atrium on Bay. All 4–7 min walking.
ABOUT AL MEDIA
AL Media is a Toronto-based content studio at the intersection of sustainability, video storytelling, and AI-driven workflows. Founded by Alex Leonard, Chartered Marketer and content strategist with 15M+ views generated across 30+ technical and environmental brands, AL Media helps complex businesses translate ideas into video that converts. The studio's work spans conservation filmmaking, B2B sustainability narratives, and the operating systems that let solo creators ship at agency quality without burning out. AL Media is committed to producing content that is honest about its impact and built to last.
Learn more: https://www.alexleonardmedia.com/
ABOUT WISHBONE ANIMAL RIGHTS LAB/THE LAB
The Lab, the subling space to Wishbone Animal Rights Lab, is Toronto's new "vegutainment" space; a community-built venue dedicated to cruelty-free programming, plant-based food, and ethics-forward gatherings. Located at 108 Dundas Street West, Wishbone hosts events that align with its founding commitment to animal welfare, transparent food systems, and a more compassionate cultural future. The space invites guests to participate in those values, not just visit them.
Learn more: https://wishbonearlab.ca/
About the Host: About Alex Leonard | Founder, AL Media Alex is a Chartered Marketer and Content Strategist specializing in translating complex technical and environmental concepts into visceral, high-ROI narratives. Alex has generated over 15 million views for a global portfolio of 30+ brands by architecting Visual Identities that Last. As a Fast Mover in the climate crisis era, Alex deploys a personal brand that is focused on environmental storytelling and more effective ways to capture video content sustainably. Alex's focus is on moving beyond output to deliver measurable business outcomes, bridging the gap between creative storytelling and strategic B2B growth.
Sue Spahr | Co-Founder, Wishbone Animal Rights Lab/The Lab | Vegutainment & Business Centre
Sue Spahr is a dedicated advocate and the co-founder of Wishbone Animal Rights Lab, a pioneering "Vegutainment" center located in the heart of downtown Toronto. With a focus on environmental safety and animal protection, Sue has been instrumental in transforming their second-floor heritage space into a hub for inclusive education and community media resources. Under her leadership, Wishbone Labs serves as both a social space and a professional gallery, aiming to host over 2,000 visitors annually who are passionate about sustainable living. Sue’s work is defined by the belief that for the environmental movement to be effective, it must first be accessible to everyone, setting a new standard for small-footprint non-profits in urban centres.
I understand when I attend an event I enter an area where photography, audio, and video recording may occur. By entering the event premises, I consent to such recording media and its release, publication, exhibition or reproduction.