Summon The Council for: The Future of Interior Design w. Fülhaus
Designing great spaces usually means juggling mood boards, search tabs, floor plans, logistics, vendors, and more.
Fülhaus is changing that with Ludwig. Upload any image, and Ludwig finds real furniture to recreate that look. You can then purchase and manage everything in one place.
It’s part design tool, part inventory management, and part marketplace. And it raises a bigger question:
What does a tool like Ludwig unlock for the furniture industry?
In this Summon The Council session, ZERO*NDA hosts a live roundtable with Fülhaus founder Andria Santos, to showcase Ludwig and pressure-test its potential with leaders across adjacent industries.
This session opens up a conversation that usually happens behind closed doors.
We’ll explore:
• Where Ludwig creates real value vs. novelty
• How it reshapes sourcing and procurement workflows
• What designers and operators need from tools like this
• Where friction still exists
The session brings perspectives from:
• Wayfair head of product merchandising Emilie Valle
• GENSLER creative technology director Eran Sharon
• CORT vp business strategy Zack Merritt
• ex-SONDER global procurement officer Andrew Ajram
Participants will see Ludwig in action, then watch experienced operators react, question, and challenge the model in real time.
The goal is clarity on where Ludwig delivers real value and how it can serve businesses, professionals, and everyday users alike.
This is ZERO*NDA’s core thesis in action:
Open the room. Share the thinking. Build in public.
If you care about design, hospitality, or marketplaces shaped by AI, this session is for you.
Join our community lab on Discord for deeper conversations.