Scaling in France - GTM Strategy

​🇫🇷 France is calling — are you ready to answer?

​Whether you're gearing up for Paris and the ChangeNow Conference or simply curious about what it takes to break into the French market, this session is your backstage pass to one of Europe's most exciting ecosystems for climate and impact-driven businesses. Organised by Berlin Innovation Agency, as part of the ClimateX Go Global programme, we're diving deep into the go-to-market strategies that actually work when scaling in France — from navigating local dynamics to building the right relationships before you even land.

What you’ll gain:
✔ France-specific GTM strategies to reduce time-to-market and avoid cultural missteps.
✔ How to leverage ChangeNow for pilots, partnerships, and investor meetings.

Our speaker, Andrea Vaugan, is an expert in expansion for B2B scale-ups and how to turn expansion into a strategic advantage between Germany and France. Her focus is on bridging the gap between high-level vision and concrete operational execution, ensuring that when a company crosses the border, it doesn’t just arrive; it leads.

​Think of this as your pre-Paris briefing. We'll unpack the opportunities, the cultural nuances, and the practical steps to position yourself for success — so that by the time you're walking into ChangeNow, you're not starting from zero but already ahead of the game.

​Grab your lunch, join us on Zoom, and let's get you France-ready! ✨

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This initiative is co-financed by Berlin Goes International and the European Regional Development Fund.