Getting Climate Tech To Market: Strategy, Validation & Early Growth
Winning in climate tech means proving value before a product is built, aligning with real customer economics, and navigating slow and complex buying cycles.
In this session, we’ll cover how to identify your first high likelihood customer segment, sharpen your positioning, build a clear strategic narrative before the pitch deck, and design early validation that focuses effort where it counts. We also cover how to avoid random acts of marketing and the essential GTM foundational pillars that many teams skip over or rush through.
We combine practical methods with case studies from inside the industry. That includes work from BreezoMeter as it built global traction in environmental data and was later acquired by Google, along with insights from building climate and energy products inside and outside Google. Expect guidance on what early stage teams should focus on, how to stay customer led, and how to set up a repeatable path from idea to adoption even with limited resources.
www.cultivators.tech
About the speakers
Tamir Kessel
Founding Partner of Cultivators. Former Head of Strategy and Business Development at BreezoMeter (acquired by Google) and later Head of Business Development for Google Geo Sustainability. Advises climate tech founders across markets. Specializes in commercial strategy, segment prioritization and turning complex technology into clear business models that buyers understand.
Amalia Helen
Founding Partner of Cultivators. Former GTM Marketing Manager at Google and Director of Demand Generation and Content at BreezoMeter, where she helped scale demand, channels and customer adoption ahead of the acquisition. Focuses on early stage growth and the commercial foundations teams often skip or rush through: positioning, category definition, tone of voice, strategic narrative and messaging systems. Helps founders avoid random acts of marketing, build buyer led validation and use AI tools to overcome resource limitations.